 SINGAPORE, Nov 1: Singapore Airlines has announced the name of its upcoming budget airline: Scoot.
The company, in a press release on its website www.flyscoot.com, said the unusual name was a statement of intent, that "the company it identifies won't be your usual airline".
Said Scoot CEO Campbell Wilson: "We chose the name 'Scoot' for many reasons, not least because it's different. Rather than the tried and tired "airlines" this, "airways" that or "air" yawn, it's short, sharp and snappy. It stands out. It's geographically independent, and can be a verb or a noun.
"Besides difference, it conveys spontaneity, movement, informality and a touch of quirkiness-all attributes we intend this company to be known for.
"These attributes will be personified in a unique spirit that encapsulates our values and style, and that should be apparent to guests whenever they interact with us. An airline with a different attitude. People with a different attitude. Scootitude.
"We're passionate about incorporating Scootitude into all that we do. It promises to be a fun and exciting ride."
Scoot will start flying in the middle of next year with a fleet of four B777-200 aircraft purchased from parent company, Singapore Airlines, and will offer no-frills service on medium- to long-haul routes to and from Singapore, with first-year offerings including Australasia and China destinations.
The airline is managed and run independently from SIA, and already operates from separate offices. Scoot will operate from Changi Airport Terminal 2.
The budget airline promises "great value airfares up to 40 per cent less than legacy carriers". Flights will open for booking early next year.
Scoot said it is working closely with the Civil Aviation Authority of Singapore for its Air Operator's Certificate (AOC), and is proceeding on track for award around the end of the first quarter of next year. |
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