Adidas, the German sportswear and equipment maker, is to launch a shoe costing one dollar a pair in India, boss Herbert Hainer said, despite the failure of a similar venture in Bangladesh.
He told the Sunday newspaper Die Welt am Sonntag that unlike in Bangladesh mass production would be possible to supply the growing Indian market.
"The shoe will be sold in villages through a distribution network," Hainer said, adding, "We want the product to be self-funding."
He gave no indication of when or where it would be launched.
Adidas had announced plans to sell a one dollar shoe in Bangladesh last year, but Hainer said it had not worked as expected.